JOI VALLE

About

Meet Joi

Joi is a digital creator who loves great ideas, good storytelling, and all things social. With 7+ years in the beauty industry, starting as a Beauty Advisor at Sephora, and 4 years in digital marketing, she brings a mix of industry know-how, creative instinct, and a natural understanding of what makes people stop, look, and engage.

A big part of her approach is finding the sweet spot between a brand’s voice and her own creative perspective.

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Beauty and wellness may be where it all started, but they’re definitely not where it ends. Joi loves stepping into new industries, getting to know different audiences, and figuring out how to make each brand feel like the best version of itself on social. From beauty to lifestyle, food, entertainment, and everything in between, she’s always looking for the idea that makes people stop scrolling and think, “Okay, you’ve got my attention.”